The Program
Ethos Business Academy is the one-stop Business Solution the Chiropractic Profession has been missing—until now. Built on the Art, Science, and Philosophy of Chiropractic, linking anatomy and physiology, chiropractic standards of care, and healthcare rules and regulations.
THE 4 PILLARS
Clinical
Confidence &
Communication

Ethical
Treatment
Planning

Compliance,
Documentation
& Coding

Strategy,
Marketing
& Growth

WHAT’S INCLUDED
20 Structured
Modules
Self-Paced
Learning
Real-World
Application
Certification
Pathway
COURSE HIGHLIGHTS (CLINICAL)
Patient Communication: Discover how to communicate with patients effectively, conduct masterful histories, perform educational examinations, and foster meaningful patient connections to enhance patient satisfaction and create long-term healthcare relationships.
Chiropractic Standards of Care: Uncover the Chiropractic Standards of Care – crafted by the chiropractic profession – for the chiropractic profession, not third-party payers. Master the art of treatment planning, frequency and duration of care, patient-specific goal setting, understanding the influence of complicating factors, and tracking patient progress clearly, knowing when to stop treatment, continue treatment, discharge a patient, refer to another healthcare professional, or offer maintenance therapy.
Compliance and Coding: Gain a thorough understanding of CPT, HCPCS, and ICD-10 coding, as well as HIPAA, OSHA, CMS, and other compliance standards, and link them to your clinical and business systems to keep your practice thriving and fully aligned with these regulatory requirements.
COURSE HIGHLIGHTS (BUSINESS)
Marketing Strategies: Unleash powerful, easy-to-implement marketing strategies with proven, low-cost/no-cost systems that deliver results!
Practice Management: Explore the fundamentals of managing a practice, including goal setting, patient scheduling, billing, coding, reading a profit and loss statement, assessing accounts receivable, and office administration.
Professional Development: Boost your professional credibility with a dynamic certification that sharpens your skills in patient communication, treatment planning, clinical documentation, coding, compliance, and business acumen. Elevate your value to chiropractic clinics, healthcare practices, patients, and ignite a legacy that inspires generations!
CORE KNOWLEDGE
The Knowledge, Skills, and Strategies You’ll Master
Art, Science & Philosophy
You will discover the power that the art, science, and philosophy of chiropractic care highlights and the chiropractic profession’s unique approach and value, as a non-drug, non-surgical healthcare delivery system. By emphasizing the body’s innate ability to heal, chiropractic focuses on restoring balance and function through spinal manipulation and holistic healthcare. This integration of evidence-based science and compassionate philosophy separates and empowering the Doctor of Chiropractic to stand out as a vital member of the healthcare team, delivering safe, effective, and transformative results.
Anatomy & Physiology
You will harness the relationship between soft tissue injury, healing, the Vertebral/Extra-Spinal Subluxation Complex (V/ESC), Chiropractic Manipulative Therapy (CMT) and other conservative healthcare options, underscoring the critical role of chiropractic care in supporting the body’s natural recovery processes. This knowledge creates a powerful “Common Ground” for effectively communicating the value of chiropractic care to patients and healthcare providers. By bridging these concepts, chiropractors can foster collaboration and educate others on the holistic benefits of addressing both structural and functional aspects of healing.
Chiropractic Subluxation Complex
You will clearly own the role of the Vertebral/Extra-Spinal Subluxation Complex (V/ESC) as a neuromusculoskeletal condition with profound connections to overall health. You will perfect your communication strategies to confidently communicate the detrimental effects of the V/ESC as it relates to soft tissue injury and healing, joint health, organ system function, the immune system, chronic pain management, and overall health and wellness. This comprehensive perspective allows for a more holistic approach to patient care, emphasizing the vital role of chiropractic care in reducing the V/ESC and optimizing body function and promoting long-term well-being.
Chiropractic Adjustment/ Chiropractic Manipulative Treatment
Masterful Patient Encounter
You will perfect the Masterful Patient Encounter by incorporating advanced communication techniques such as verbal backtracking, showing gratitude, and permission questioning. You will learn to use words of amazement, phrases of curiosity, and the power of compliments, encouragement, and hope to foster trust and connection. Additionally, recognizing the greatness in others, explaining procedures before performing them, and documenting in front of the patient ensures clarity, engagement, and a truly patient-centered experience.
Skillful History
Educational Examination
Medical Decision Making
Clinical Practice Guidelines
Clinical Documentation Guidelines
You will clearly understand “who makes the rules” for chiropractic clinical documentation, including CMS and E/M guidelines, along with the importance of using patient-specific goals and outcome measures. You will own the critical relationship between clinical documentation, proper coding, and reimbursement, ensuring compliance while accurately reflecting the care provided. This knowledge will equip you to document efficiently, effectively and navigate the regulatory and financial aspects of chiropractic practice.
Clinical Pillars of Excellence
Chiropractic Business Management
Risk Management
Financial Intelligence
Flexible and Accessible Learning
Our online platform makes it easy for you to access top-quality education from anywhere in the world.
The Ethos Business Academy’s flexible learning options allow you to study at your own pace, fitting your education around your busy schedule. With a combination of audio lectures, interactive modules, and practical assignments, our courses are designed to accommodate your learning style and ensure you get the most out of your education.


