The Program

Ethos Business Academy is the one-stop Business Solution the Chiropractic Profession has been missing—until now. Built on the Art, Science, and Philosophy of Chiropractic, linking anatomy and physiology, chiropractic standards of care, and healthcare rules and regulations.

THE 4 PILLARS

Clinical
Confidence &
Communication

Ethical
Treatment
Planning

Compliance,
Documentation
& Coding

Strategy,
Marketing
& Growth

WHAT’S INCLUDED

20 Structured
Modules

Self-Paced
Learning

Real-World
Application

Certification
Pathway

COURSE HIGHLIGHTS (CLINICAL)

Patient Communication: Discover how to communicate with patients effectively, conduct masterful histories, perform educational examinations, and foster meaningful patient connections to enhance patient satisfaction and create long-term healthcare relationships.

Chiropractic Standards of Care: Uncover the Chiropractic Standards of Care – crafted by the chiropractic profession – for the chiropractic profession, not third-party payers. Master the art of treatment planning, frequency and duration of care, patient-specific goal setting, understanding the influence of complicating factors, and tracking patient progress clearly, knowing when to stop treatment, continue treatment, discharge a patient, refer to another healthcare professional, or offer maintenance therapy.

Compliance and Coding: Gain a thorough understanding of CPT, HCPCS, and ICD-10 coding, as well as HIPAA, OSHA, CMS, and other compliance standards, and link them to your clinical and business systems to keep your practice thriving and fully aligned with these regulatory requirements.

COURSE HIGHLIGHTS (BUSINESS)

Marketing Strategies: Unleash powerful, easy-to-implement marketing strategies with proven, low-cost/no-cost systems that deliver results!

Practice Management: Explore the fundamentals of managing a practice, including goal setting, patient scheduling, billing, coding, reading a profit and loss statement, assessing accounts receivable, and office administration.

Professional Development: Boost your professional credibility with a dynamic certification that sharpens your skills in patient communication, treatment planning, clinical documentation, coding, compliance, and business acumen. Elevate your value to chiropractic clinics, healthcare practices, patients, and ignite a legacy that inspires generations!

CORE KNOWLEDGE

The Knowledge, Skills, and Strategies You’ll Master

Art, Science & Philosophy

You will discover the power that the art, science, and philosophy of chiropractic care highlights and the chiropractic profession’s unique approach and value, as a non-drug, non-surgical healthcare delivery system. By emphasizing the body’s innate ability to heal, chiropractic focuses on restoring balance and function through spinal manipulation and holistic healthcare. This integration of evidence-based science and compassionate philosophy separates and empowering the Doctor of Chiropractic to stand out as a vital member of the healthcare team, delivering safe, effective, and transformative results.

Anatomy & Physiology

You will harness the relationship between soft tissue injury, healing, the Vertebral/Extra-Spinal Subluxation Complex (V/ESC), Chiropractic Manipulative Therapy (CMT) and other conservative healthcare options, underscoring the critical role of chiropractic care in supporting the body’s natural recovery processes. This knowledge creates a powerful “Common Ground” for effectively communicating the value of chiropractic care to patients and healthcare providers. By bridging these concepts, chiropractors can foster collaboration and educate others on the holistic benefits of addressing both structural and functional aspects of healing.

Chiropractic Subluxation Complex

You will clearly own the role of the Vertebral/Extra-Spinal Subluxation Complex (V/ESC) as a neuromusculoskeletal condition with profound connections to overall health. You will perfect your communication strategies to confidently communicate the detrimental effects of the V/ESC as it relates to soft tissue injury and healing, joint health, organ system function, the immune system, chronic pain management, and overall health and wellness. This comprehensive perspective allows for a more holistic approach to patient care, emphasizing the vital role of chiropractic care in reducing the V/ESC and optimizing body function and promoting long-term well-being.

Chiropractic Adjustment/ Chiropractic Manipulative Treatment
You will master and effectively communicate the power of the Chiropractic Adjustment/Chiropractic Manipulative Treatment (CMT) as a solution for many neuromusculoskeletal conditions. You will confidently communicate CMT, its therapeutic relationship, and the positive impact on soft tissue injury and healing, joint health, organ system function, the immune system, chronic pain management, and overall health and wellness. This enhanced understanding empowers you to articulate the holistic benefits of chiropractic care in addressing both immediate concerns and long-term health goals.
Masterful Patient Encounter

You will perfect the Masterful Patient Encounter by incorporating advanced communication techniques such as verbal backtracking, showing gratitude, and permission questioning. You will learn to use words of amazement, phrases of curiosity, and the power of compliments, encouragement, and hope to foster trust and connection. Additionally, recognizing the greatness in others, explaining procedures before performing them, and documenting in front of the patient ensures clarity, engagement, and a truly patient-centered experience.

Skillful History
You will refine how to perform a skillful patient history in alignment with CPT and CMS rules, ensuring compliant coding and thorough documentation. You’ve gained expertise in utilizing outcome measures to assess progress and efficiently establishing patient-specific goals that drive personalized care plans. This structured approach enhances both clinical effectiveness and patient satisfaction.
Educational Examination
You will clearly understand how to connect an educational examination to CPT and CMS rules by effectively utilizing the PART system and evaluating body areas and organ systems. This ensures accurate documentation, coding, and compliance while enhancing patient understanding of their condition. By integrating these elements, you can provide a thorough, educational, and patient-centered examination process.
Medical Decision Making
You will conquer the relationship between the CPT definition of medical decision-making and its application in chiropractic practice. This includes integrating clinical judgment, patient-specific factors, diagnosis, goal setting, treatment planning, and evidence-based care to determine the most appropriate treatment strategies. This understanding enhances your ability to document and communicate the value of chiropractic care within a compliant and professional framework.
Clinical Practice Guidelines
You will master and be able to clearly implement chiropractic standards of care established by the chiropractic profession for the chiropractic profession. Understanding these guidelines is critical to providing the care patients need and deserve, ensuring that clinical decisions prioritize patient outcomes rather than being limited by third-party payer restrictions. This empowers you to offer and deliver evidence-based, patient-centered care confidently and ethically.
Clinical Documentation Guidelines

You will clearly understand “who makes the rules” for chiropractic clinical documentation, including CMS and E/M guidelines, along with the importance of using patient-specific goals and outcome measures. You will own the critical relationship between clinical documentation, proper coding, and reimbursement, ensuring compliance while accurately reflecting the care provided. This knowledge will equip you to document efficiently, effectively and navigate the regulatory and financial aspects of chiropractic practice.

Clinical Pillars of Excellence
You will harness the benefits of, cultivate, and be able to fully implement your unique “Clinical Pillars of Excellence” to elevate patient care and engagement. These pillars include performing explaining the four phases of chiropractic treatment, mastering present time consciousness (PTC), and effectively communicating chiropractic principles, such as their first adjustment. Additionally, you are equipped to deliver impactful reports of findings, offer advanced multiple scheduling, conduct patient-in-pain phone calls, and perform efficient reevaluations, creating a comprehensive and exceptional patient experience.
Chiropractic Business Management
You will command and appreciate the benefits of implementing fundamental business management practices to ensure a thriving chiropractic practice. These include establishing a reasonable and customary fee schedule, determining return on investment, creating a budget, reading profit and loss statements, reviewing accounts receivable, and setting business-related goals. Additionally, you are now well-versed in essential 3rd-party payer and Medicare terminology, equipping you to navigate the financial and operational aspects of your practice with confidence and efficiency.
Risk Management
Having a license to practice chiropractic is a privilege, not a right. You will have the competitive edge of mastering the importance of a comprehensive risk management plan to protect your practice and patients. You will harness risk management terminology, healthcare laws, acts, and regulations, and have gained insight into key “questions to ask”, before opening or joining a practice. This knowledge gives you a strategic advantage to proactively address potential risks and ensure compliance, fostering a safe, and professional environment.
Financial Intelligence
You will command effective money management strategies and the importance of continuing your financial intelligence. You have learned the Rule of 72, how interest can work for or against you, debt reduction strategies, and the principles behind purposeful financial engagements. This knowledge will equip you to make informed financial decisions that support both personal and professional growth.

Flexible and Accessible Learning

Our online platform makes it easy for you to access top-quality education from anywhere in the world.

The Ethos Business Academy’s flexible learning options allow you to study at your own pace, fitting your education around your busy schedule. With a combination of audio lectures, interactive modules, and practical assignments, our courses are designed to accommodate your learning style and ensure you get the most out of your education.